The Valentine’s Day Collection Launch for e-commerce F&B Client: The Hummingbird Bakery
The Valentine’s Day Collection launch for The Hummingbird Bakery was a celebration of love and sweetness, curated to captivate hearts and palates alike. With a focus on infusing romance into every bite, our objective was to introduce a tantalising array of treats tailored for the season of love. Through a harmonious blend of captivating imagery, strategic digital marketing initiatives, and influencer collaborations, we sought to create unforgettable experiences that would resonate with our audience driving engagement and sales.
What We Did:
Using images previously created by the client, these were strategically deployed across various digital platforms including social media, newsletters, paid ads, press releases and the website, amplifying the allure of the collection and enticing potential customers.
We devised a comprehensive social media strategy tailored for organic channels; Twitter, Facebook and Instagram. Through curated content and strategic engagement, we aimed to continue the meaningful connections with the brands’ audience, igniting excitement and anticipation for the Valentine’s Day offerings.
Additionally, we orhestrated a targeted Google PPC Search campaign, meticulously crafting ad copy, relevant key words, and using captivating imagery to maximise visibility and drive traffic to the collection. By optimising our campaign for relevant search terms and audience targeting, we ensured maximum exposure, engagement and conversions.
Our efforts extended beyond social platforms, encompassing dedicated newsletter campaigns through Klaviyo, an SEO-optimised blog post and product pages, and press releases distributed to relevent press representatives. Furthermore, we engaged with our database of influencers and celebrities to showcase and endorse the collection through product gifting, amplifying its reach and desirability.
The Results:
Influencer reach from product gifting surpassed 2 Million, generating widespread buzz and excitement surrounding the collection
Dedicated newsletter campaigns yielded significant revenue
The Google PPC campaign boasted an impressive 3X ROAS
The collection garnered attention from several publications, with features in article form, and inclusion in coveted gift guides
Influencer Content:
