New Website for Hotel & Wedding Venue Saltmarshe Hall
In the ever-evolving digital landscape, a successful online presence is the heartbeat of any business. Recently, we had the privilege of collaborating with hospitality website experts, Aro Digital, and the team at Saltmarshe Hall to breathe new life into the Hall’s website.
From the outset, we took on the challenge of not only overhauling the website’s visual appeal but also crafting a narrative that would resonate with their audience. Our role extended beyond traditional copywriting, delving into a fresh brand identity.
What We Did:
Every page became a canvas for storytelling, not only the story of Saltmarshe Hall, but also the stories of those who choose the Hall as the backdrop of their weddings and other special occasions. From the homepage to suite descriptions, our copywriting aimed to weave a narrative that not only showcased the Hall’s offerings but also connected with their audience on a deeper level. We tailored the language to reflect the brand’s ethos, ensuring each word resonated with authenticity and clarity.
In the chaotic landscape of digital design, we brought order and aesthetic coherence. Collaborating closely with the client and the team at Aro Digital, we fine-tuned every aspect of the layout, ensuring seamless navigation and a visually engaging user experience. Weekly meetings with the client and Aro Digital provided a platform for in-depth discussion, ensuring a shared understanding of aspirations, objectives and expectations.
To breathe new life into Saltmarshe Hall’s website, we initially scraped the copy from the old website and meticulously rewrote each pice in a new, branded and high-quality style. New pages were added to showcase the diverse facets of Saltmarshe Hall’s offerings. From the lush grounds and gardens to the versatile meeting and corporate hire spaces, a refreshing swimming pool experience in summer, to each distinctive room and suite - every element was thoughtfully presented. Additionally, dedicated pages for upcoming events, weddings, and captivating stories from those who have visited the Hall in the past were introduced to engage and captivate new audiences.
Recognising the importance of seamless navigation, we worked with Aro Digital to help implement layout changes to optimise the user experience. Through strategic adjustments and incorporation of better, high-resolution images, the website now boasts enhanced visual appeal. The result is a user-friendly interface that effortlessly guides visitors through the diverse offerings and stories. To fortify the website’s foundation, Aro Digital migrated it to a new backend, optimising performance and ensuring scalability. The integration linked the original booking system allowing enhanced management efficiency, streamlining reservation processes for the team at Saltmarshe Hall.
The Results:
The culmination of these efforts is a revamped website that not only reflects the Hall’s identity but also provides an immersive and delightful experience for visitors.
The success of this project is a testament to the power of collaboration. By fostering an open dialogue with our client and the website experts at Aro, we were able to understand our clients aspirations, values and goals. This shared vision fuelled our creativity, allowing us to create a website that met every expectation. As visitors navigate through the revamped interface, they are greeted not just by a offering but by a story, a brand, and an experience carefully crafted to leave a lasting impression.
In the world of website revamps, it’s not just about the code; it’s about the connection. As the website now stands on a new horizon, we look forward to witnessing its impact as it becomes a virtual gateway for visitors and guests to explore, connect and engage with the brand.
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After:
