The Hummingbird Bakery's Easter Collection: A Celebration of Springtime Sweetness
At Strong Social London, we take pride in helping our clients bring their seasonal campaigns to life with creativity, precision, and impact. This Easter, we had the pleasure of working with The Hummingbird Bakery on their Easter Collection - a delightful range of spring-themed cupcakes, cakes and treats that captured the joy and renewal of the season. Through a combination of vibrant visual content, strategic partnerships, and targeted marketing efforts, we ensured that this collection resonated with customers and drove exceptional results.
Crafting a Visual Feast: Photos and Video Content
To capture the essence of the Easter Collection, we curated a fresh set of photos that showcased the bakery's beautiful spring-themed treats. We worked closely with The Hummingbird Bakery and their photographer to create an aesthetic that reflected the warmth and joy of the season, using pastel colours, playful designs, and whimsical decorations. These images became the centrepiece of the campaign, featured across the website, social media channels, and newsletters.
We also produced engaging video content specifically for Instagram Reels. These short, eye-catching videos highlighted the intricate details of the Easter treats, from the hand-piped decorations to the vibrant colours that evoke the spirit of spring. The videos were crafted to appeal to both longtime fans of The Hummingbird Bakery and new customers looking for something special to celebrate the season.
Strategic Partnerships: Influencers and Press Coverage
To amplify the reach of the Easter Collection, we partnered with popular influencers in the lifestyle and food sectors. These influencers shared their love for The Hummingbird Bakery’s Easter treats with their followers, creating buzz and excitement around the collection. Their posts featured unboxing experiences and beautifully styled photos, all of which generated significant engagement and drove traffic to the bakery’s website.
In addition to influencer partnerships, we worked on securing press coverage to further elevate the campaign. A key highlight was a feature in London News Online, which showcased The Hummingbird Bakery’s Easter treats and their popularity among London’s luxury lifestyle audience.
Engaging Audiences: Newsletters and PPC Campaigns
To ensure the Easter Collection reached a wide audience, we launched a series of targeted newsletter campaigns. Each email was carefully designed to showcase the new range, featuring vibrant visuals and product highlights. These newsletters were instrumental in driving online orders helping to make the Easter Collection a seasonal favourite.
To complement our organic efforts, we managed a PPC Search campaign that targeted keywords related to Easter, spring celebrations, and seasonal treats. The ads directed users to The Hummingbird Bakery’s Easter Collection page, driving both awareness and sales during the campaign period.
The Sweet Results: Impact and Success
Influencer reach: 340.7k
4.04X ROAS for PPC Search Campaign
Significant increase in newsletter revenue generated
Press feature: London News Online showcasing the Easter Collection
Looking Forward: Continuing the Tradition
We are incredibly proud of the work we did with The Hummingbird Bakery for their Easter Collection. This campaign not only celebrated the joy of the season but also solidified The Hummingbird Bakery’s place as a beloved luxury bakery in London. As we look ahead, we’re excited to continue our work with The Hummingbird Bakery, crafting more seasonal campaigns that delight customers and drive results.
At Strong Social London, we believe in the power of creative and thoughtful marketing to create lasting connections and make a difference. We can’t wait to see what sweet successes lie ahead!
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