The Hummingbird Bakery x Peppa Pig Halloween Collection

Objective
In celebration of Halloween, we worked with our F&B client, The Hummingbird Bakery, to promote their special Peppa Pig-themed Halloween Collection. This campaign aimed to capture the playful spirit of Halloween, engaging families and fans of Hasbro’s Peppa Pig with themed cupcakes and decorating kits, while driving online and in-store sales.

Approach
We developed a comprehensive marketing strategy that included creative direction, influencer outreach, social media, and newsletter marketing to captivate audiences and maximise reach.

1. Creative Direction for Visuals
   We provided creative direction for the photoshoot, ensuring visuals captured the collection’s playful, Halloween-inspired essence. The images were used across The Hummingbird Bakery’s website, newsletter, press releases and social channels, providing consistent, eye-catching content that resonated with the audience.

2. Newsletter Marketing
   We crafted a dedicated Halloween-themed newsletter featuring the Peppa Pig collection. This email, filled with vibrant visuals and festive language, helped drive traffic and conversions, achieving strong revenue results.

3. Influencer Gifting and Nationwide Engagement
   To extend the collection’s reach, we coordinated influencer gifting in London and nationwide, with influencers receiving themed cupcakes and decorating kits. Their posts inspired followers to recreate the Halloween fun at home, creating buzz around the collection.

4. Social Media Content Across All Platforms
   We produced a suite of Halloween-themed content for Instagram, Facebook, and Twitter, showcasing the collection through a mix of static posts, Stories, and Reels. These posts brought the playful essence of the Peppa Pig collaboration to life, sparking engagement across all channels.

The Content:

Results

• Increased Newsletter Revenue: The Halloween newsletter saw strong revenue results, reinforcing the collection's appeal and demonstrating the power of targeted email marketing.

• Influencer Reach of 174.5k: Influencers helped extend the collection’s visibility, reaching a broad and diverse audience of families and Peppa Pig fans across the UK.

• Strong Social Engagement: Social posts achieved high engagement rates as followers interacted with the fun, festive content, helping solidify The Hummingbird Bakery’s role as a go-to for themed treats.

Through a targeted, multifaceted approach, we helped drive a successful Halloween campaign that celebrated The Hummingbird Bakery’s unique treats while introducing their playful collaboration with Hasbro’s Peppa Pig to a wide audience.

Influencer Content: