Objective
We recently supported our F&B client, The Hummingbird Bakery, to create an unforgettable pop-up experience at the luxury South Place Hotel, bringing delicious indulgences to hotel guests and extending the bakery’s brand reach. This partnership offered hotel visitors exclusive access to The Hummingbird Bakery’s iconic cakes while showcasing the brand’s luxurious and celebratory ethos.

Approach
We focused on three key tactics to maximise engagement and brand visibility:

1. Content Creation
   We captured visually stunning, high-quality imagery and video content of the pop-up in South Place Hotel’s chic lobby. The content highlighted the inviting display and sumptuous treats, encapsulating the premium feel of the partnership and enhancing both brands’ social media presence.

2. Newsletter Marketing
   Leveraging The Hummingbird Bakery’s dedicated customer base, we crafted a series of enticing email newsletters to announce the pop-up. We emphasised the luxury experience of enjoying Hummingbird’s treats in such an exclusive setting, which drove excitement and footfall to the hotel location.

3. Instagram Competition
   To increase engagement, we launched a competition for a chance to win a night’s stay at South Place Hotel plus an array of Hummingbird goodies. This prize package was designed to amplify brand synergy and foster a deeper emotional connection with audiences. Followers were encouraged to tag friends and share the post, driving reach, and expanding brand awareness.

Results

• Increased Footfall: The pop-up generated notable footfall within the hotel lobby, introducing new customers to both the bakery and hotel.

• Social Media Reach: The Instagram competition attracted a large amount of entries and shares, helping us reach a broader audience and reinforcing brand loyalty.

• Newsletter Conversions: The promotional emails achieved a high open and click-through rate, with many readers expressing excitement about the partnership.

This partnership successfully introduced The Hummingbird Bakery’s treats to an upscale clientele, establishing a dynamic synergy between the brands. Through curated content and targeted marketing efforts, we delivered a compelling, memorable experience that elevated both brands in the luxury space.

The Content: