Objective
To support The Hummingbird Bakery’s exciting collaboration with Hasbro’s Peppa Pig at Hamleys Toy Store in London. Our goal was to capture and amplify the event’s lively energy, promoting real-time engagement with the brand’s audience. The pop-up featured a cupcake decorating masterclass for influencers and a day-long giveaway of Hummingbird’s famous cupcakes to delighted Hamleys shoppers.

Approach
Our focus was on creating and sharing engaging social content throughout the day to capture the event’s excitement, encourage online interaction, and increase brand visibility.

1. Live Social Coverage
   We shared real-time Instagram Stories to bring the event’s magic to followers who couldn’t attend. Our content highlighted the vibrant displays, colourful Peppa Pig-themed decorations, and the joyful reactions of customers as they received free cupcakes. By emphasising the family-friendly, playful atmosphere, we showcased the perfect blend of the Peppa Pig brand with The Hummingbird Bakery’s renowned treats.

2. Storytelling through Visual Content
   We crafted visually captivating content, featuring whimsical details of the Peppa Pig theme and capturing key moments from the day. This helped convey the event’s joyful spirit to the online audience, enhancing brand perception and enticing followers to engage with the posts.

Results

• Increased Reach and Engagement: Social content from the pop-up achieved an increase in reach and engagement, resonating strongly with families and fans of all three brands.

• Brand Synergy: Our strategic content approach helped showcase the collaboration’s playfulness, effectively promoting The Hummingbird Bakery’s family-friendly appeal to a new audience.

The Content: