The Hummingbird Bakery Valentine’s Collection

14 Feb

This Valentine’s season, The Hummingbird Bakery launched a romantic and indulgent collection, featuring heart-shaped cakes, indulgent cupcakes, and sweet treats designed to celebrate love. To make this collection the must-have gift of the season, we delivered a strategic, multi-channel marketing campaign that blended social media, influencer collaborations, paid media, content creation, and e-commerce strategies.

Our Approach

Influencer Marketing – We carefully curated a selection of foodie and lifestyle influencers to showcase the Valentine’s Collection across Instagram and TikTok, ensuring highly engaging and authentic content that resonated with The Hummingbird Bakery’s audience.

Social Media & Content Creation – Working with a professional photographer, we captured high-quality visuals to showcase the collection across the website, press, and social media. These assets were used in a full-scale content campaign across Instagram, Facebook, Twitter and Pinterest, building excitement and awareness in the lead-up to Valentine’s Day.

Valentine’s Hamper Collaboration – Partnering once again with Maison Mirabeau, we helped bring to life a luxurious Valentine’s Hamper, pairing The Hummingbird Bakery’s signature bakes with Maison Mirabeau’s rosé for the ultimate romantic indulgence.

Social Media Competition for Galentine’s Day – To celebrate friendship and drive audience growth, we partnered with Carrie Elizabeth Jewellery for a special Galentine’s giveaway. This collaboration encouraged engagement across both brands' social channels, increasing brand awareness and followers.

Paid Media Strategy – We executed a highly targeted Meta and Google Ads campaign, designed to maximise visibility, conversions, and return on ad spend. Leveraging data-driven targeting, we reached audiences actively searching for Valentine’s gifts and sweet treats.

Email Marketing – To further boost engagement and customer loyalty, we launched dedicated email campaigns kept customers engaged with product highlights, gift inspiration, and exclusive offers throughout January and February.

The Results

Influencer Reach: The campaign generated a huge 973.6k reach, putting The Hummingbird Bakery’s Valentine’s treats in front of a highly engaged audience.

Social & Content Impact: Organic and paid content across Instagram, Facebook, and Twitter drove strong engagement and conversions, keeping the collection top of mind throughout the season.

Successful Paid Media Performance: Our Meta and Google Ads strategy delivered a high ROAS, ensuring strong visibility and sales for the Valentine’s Collection.

Follower Growth & Engagement: The Galentine’s Day competition with Carrie Elizabeth Jewellery successfully increased brand visibility and social media followers, bringing new audiences into The Hummingbird Bakery community.

With a mix of creative storytelling, strategic partnerships, and performance-driven marketing, The Hummingbird Bakery’s Valentine’s Collection became the go-to sweet treat for the season.

The Campaign Content: