Objective:
The Hummingbird Bakery aimed to expand its corporate customer base by showcasing its festive offerings for events, holiday gifting and staff parties. Targeting office managers, executive assistants, and corporate event planners, the goal was to position the brand as the ideal choice for high-quality treats suited to professional celebrations during the Christmas season.

Solution:
To effectively reach corporate decision-makers, we leveraged PA Life’s established audience of executive assistants, office managers, and corporate event planners. We took over communications with PA Life, crafted an engaging feature article, and provided curated images that conveyed the brand's premium quality. The article presented The Hummingbird Bakery’s Christmas Collection as perfect for corporate gatherings, gifts, and client appreciation.

Results:

With PA Life reaching over 40,000 professionals, this article:

1. Strategically positioned The Hummingbird Bakery in front of a high-value audience, reinforcing its brand reputation and generating awareness among potential corporate customers.

2. Boosted visibility among PA Life’s readership, enhancing brand credibility within the corporate market.

3. Strengthened The Hummingbird Bakery’s reputation as a top choice for corporate gifting and event catering.

Read the Article: