The Hummingbird Bakery Christmas Campaign
At Strong Social London, we thrive on creating digital marketing strategies that not only engage but drive real results. Our Christmas campaign for The Hummingbird Bakery was no exception. Through a carefully curated mix of organic social, paid social, video content, newsletters, and influencer gifting, we helped make the festive season one of the bakery’s most successful yet.
Our Strategy
We developed a multi-channel approach to maximise reach, engagement, and conversions during the busiest retail period of the year. Our key focus areas included:
1. Organic Social
We created and scheduled festive content across Instagram, TikTok, X (Twitter), LinkedIn, and Pinterest, engaging The Hummingbird Bakery’s audience with mouthwatering visuals, behind-the-scenes bakery moments, and interactive content. The results spoke for themselves:
76.7K organic reach on Instagram through engaging videos and posts
Increased social following across TikTok, X, LinkedIn, and Pinterest
2. Paid Social (Google & Meta)
To ensure strong conversions, we implemented highly targeted Google and Meta ad campaigns focused on seasonal bestsellers and gifting. Our paid media efforts delivered:
3x Return on Ad Spend (ROAS) on Google Ads, significantly increasing revenue
201,773 reach within London on Meta Ads, driving local awareness, foot traffic and website traffic
8,484 landing page views on the Christmas Cakes web page, directing users straight to purchase
3. Video Content for Socials
Video is key for engagement, and we crafted visually compelling content showcasing the magic of The Hummingbird Bakery’s Christmas collection. From behind-the-scenes footage to festive recipe inspirations, our videos played a crucial role in driving organic reach and conversions.
4. Newsletters & Email Marketing
We know the power of a well-crafted email campaign, and our newsletters proved it once again. With beautifully designed festive emails and compelling copy, our campaigns achieved:
An incredible 80.51% open rate, well above industry averages
Direct contribution to increased revenue through email marketing
5. Influencer Gifting
To expand reach and generate authentic excitement, we collaborated with key London-based influencers, ensuring The Hummingbird Bakery’s Christmas collection was seen across Instagram. This resulted in:
609.8K influencer reach, driving awareness and product desirability
The Impact
By blending strategic content creation, precise paid media execution, and influencer collaborations, Strong Social London helped The Hummingbird Bakery achieve a standout festive season. The success of this campaign showcases our ability to drive impactful digital marketing strategies that not only enhance brand visibility but also deliver tangible revenue growth.
Looking to elevate your brand’s digital presence? Let’s chat about how we can create a tailored strategy for you.
Influencer Content:
