For The Hummingbird Bakery's Halloween Collection, we crafted a multi-channel strategy that combined engaging visual content, influencer partnerships, and targeted digital campaigns. Our approach ensured maximum exposure for their spooky offerings, both in-store and online.

What We Did:

• Video Content for TikTok & Instagram: We produced captivating video content that showcased the spooky yet delightful Halloween-themed cakes and cupcakes. These videos emphasised the delicious designs and seasonal flavours, driving engagement and shares across both platforms.

• Influencer Campaign: We collaborated with local London influencers to highlight the core Halloween collection, while partnering with national influencers to promote the cupcake decorating kits, appealing to a broader audience looking for fun, family-friendly Halloween activities.

• Email Newsletters: A series of newsletter campaigns featuring product links and irresistible visuals were sent to The Hummingbird Bakery’s subscriber database, sparking excitement and directing traffic to the Halloween Collection pages.

• PPC Search Campaign: We launched a highly targeted PPC search campaign, ensuring visibility for those searching for Halloween treats, themed cupcakes, and decorating kits.

• Blog Content: We created an engaging blog post for The Hummingbird Bakery’s website, showcasing the Halloween Collection as a must-have for parties, gifting, and at-home celebrations.

• Social Media Posts: We curated a series of Instagram, Facebook, Twitter and Pinterest posts that featured the vibrant designs of the Halloween Collection, driving both engagement and sales.

The Results:

• 64.7% of sales via newsletter campaigns through September and October were from Halloween specific campaigns.

• 50k+ views on TikTok and Instagram from the video content.

• Influencer posts reached over 1M accounts on Instagram for London and nationwide.

• PPC campaign saw a 9.31X ROAS, driving consistent traffic to both product pages and in-store.

The Content:

Influencer Content: