At Strong Social London, we're passionate about helping our clients create unique and memorable experiences that captivate their audiences. One of our most exciting projects recently was our work with The Hummingbird Bakery and their collaboration with Hasbro to launch a Peppa Pig-themed range of cakes, cupcakes and nationwide decorating kits. This partnership brought together one of the world’s most beloved characters with one of London’s most cherished American bakeries, resulting in a delightful fusion of playfulness and deliciousness.

Bringing the Collaboration to Life

Our involvement in this collaboration was comprehensive, ensuring that every aspect of the campaign upheld the high standards of both The Hummingbird Bakery and the Peppa Pig brand. We began by taking the reins on the creative direction for a key photoshoot. Our team carefully crafted a vibrant and whimsical aesthetic that captured the joyous spirit of Peppa Pig, while seamlessly maintaining the elegance and charm synonymous with The Hummingbird Bakery. These captivating images became central to the campaign, appearing on the bakery’s website, both brands’ social media platforms, and newsletters, offering a consistent and visually engaging experience that resonated with customers of all ages.

The Content:

Strategic Digital Marketing and Expanding Reach

Once the visuals were perfected, we turned our attention to a robust digital marketing strategy. We designed an organic social media plan that highlighted the unique offerings of the Peppa Pig range. We engaged followers with mouthwatering images, video content, and interactive posts that kept the excitement alive. To maximise visibility, we also launched a highly targeted Google PPC campaign. This campaign aimed at cake lovers and Peppa Pig fans alike, driving substantial traffic to The Hummingbird Bakery’s website and physical stores.

We didn’t stop there. Recognising the power of email marketing, we maintained consistent engagement with the bakery’s audience through regular newsletters. These emails featured new product announcements and creative content focused on the Peppa Pig range, ensuring the collaboration stayed top-of-mind. Additionally, we crafted an SEO-optimised blog post that provided a detailed look at the collaboration, helping to boost the bakery’s search rankings and attract even more visitors.

Engaging London’s Family Influencers

To further amplify the launch of The Hummingbird Bakery x Peppa Pig collaboration, we partnered with a select group of family influencers in London. We organised an exclusive launch event at one of the bakery's iconic locations, where these influencers and their children could experience the Peppa Pig-themed treats firsthand. Other brands partnering with Peppa Pig sponsored the event with the likes of Emma Bridgewater, Trotters Childrenswear x Liberty London, TY Toys and Crayola providing treats for the influencers and their children to take home after the event. The event was a hit, with lively social media coverage and authentic, family-focused content that resonated with their followers. Additionally, we maintained the buzz throughout the partnership with ongoing gifting throughout the summer, ensuring that these influencers continued to share their love for the new range, driving sustained interest and engagement from their audiences. This influencer collaboration not only expanded the reach of the campaign but also created lasting connections with key communities in the luxury lifestyle and family sectors.

Expanding the Collaboration: Charity and Competitions

Beyond traditional marketing, we extended the campaign's reach through strategic partnerships and charitable initiatives. We collaborated with AKT, a leading LGBTQ+ charity, during Pride Month, creating a joint Instagram post featuring The Hummingbird Bakery, AKT, and Peppa Pig’s official account. This post celebrated inclusivity and diversity, achieving an impressive reach of 58,338 accounts on Instagram.

We also partnered with Paultons Park, home to Peppa Pig World, to launch a special competition on Instagram. Followers had the chance to win a family trip to Peppa Pig World alongside goodies from The Hummingbird Bakery, an initiative that generated significant buzz and engagement, with the competition post currently at 52,000 views and growing.

The Sweet Success: Measurable Results

The results of this multi-faceted campaign were outstanding:

• Influencer Reach: 10.65 million, significantly amplifying the campaign’s visibility.

• Social Media Reels: Total viewership of 80.5k and growing, showcasing the campaign’s continued engagement.

• Google PPC Campaign: Consistently achieved a 4X ROAS month on month, driving steady revenue for The Hummingbird Bakery.

• Peppa Pig World Competition Post: Currently at 52k views, with continued growth.

• AKT x Peppa Pig Pride Post: Reached 58,338 people on Instagram, highlighting the campaign’s alignment with important social causes.

• Campaign Newsletters: Generated significant revenue, with high open and engagement rates.

These results not only underscored the success of the Peppa Pig collaboration but also demonstrated the power of creative, targeted marketing in forging deep connections with audiences and driving substantial business outcomes.

Looking Ahead: Continued Collaboration

We are thrilled to announce that the partnership between The Hummingbird Bakery and Hasbro’s Peppa Pig is far from over. We are already working on exciting Halloween and Christmas collections that will be launched alongside the current Peppa Pig range, promising even more delightful surprises for The Hummingbird Bakery’s customers.

At Strong Social London, we are immensely proud to have played a pivotal role in the success of this collaboration. We look forward to continuing our work with The Hummingbird Bakery, Hasbro, and Peppa Pig, creating magical moments that delight and inspire.

Influencer Content: