The Hummingbird Bakery x Maison Mirabeau Rosé Collaboration
At Strong Social London, we believe that networking and partnerships can be strong tools to success. We were thrilled to introduce our friends at Maison Mirabeau Rosé to our client The Hummingbird Bakery this year with a Mother’s Day exclusive collection. Following the success of this partnership, we were able to nurture this relationship for the brands to go on to create the ultimate summer indulgent hamper collection. This new collection married The Hummingbird Bakery’s delectable treats with Maison Mirabeau’s luxurious rosé and sparking rosé.
What We Did:
Following the success of Mother’s Day, we continued to coordinate brainstorming meetings between both brands. With summer approaching, we landed on a new hamper collection. Maison Mirabeau would contribute their bestselling Pure Provence Rosé and La Folie Sparkling Rosé, while The Hummingbird Bakery would add their signature Red Velvet Cake, pies, cheesecakes and tray bakes to create 8 indulgent hampers.
Our responsibilities on this project included:
Creative Direction: we led the photoshoot for website and social media, capturing stunning imagery that showcased the hampers in the best light.
Social Media Collaboration: we worked closely with Maison Mirabeau’s social team to develop a captivating social media competition. Following the success of this, we collaborated again on a website-based competition to build each brand’s newsletter database.
Content Creation: we authored a compelling blog post for The Hummingbird Bakery website, enhancing SEO and attracting organic traffic.
Marketing and Influencer Strategy: we devised a robust social media and influencer strategy, leveraging our network to maximise reach and engagement. Alongside this, we created targeted newsletters to send out to The Hummingbird Bakery database.
The Results:
The collaboration yielded remarkable outcomes:
Influencer Reach: our efforts resulted in an influencer reach of 2.71Million, significantly boosting brand visibility in the luxury space.
Revenue Growth: the newsletter campaigns contributed to a noticeable increase in revenue.
Social Media Growth: the bakery’s social media following grew substantially, enhancing their online presence.
Expanded Newsletter Database: the competitions successfully attracted new subscribers, expanding the newsletter database.
Ongoing Relationship:
This successful collaboration not only drove immediate results but also paved the way for a lasting partnership. The Hummingbird Bakery now stocks Maison Mirabeau Rosé in their stores for events and late-night shopping as well as the hampers now being a permanent part of the website.
Our partnership with The Hummingbird Bakery and Maison Mirabeau Rosé exemplifies our commitment to creating impactful marketing strategies that deliver memorable results and foster strong brand relationships
Influencer Content:
